2026-08-10 — Spec/draft site for a lead. No contact with the business yet; built entirely from public Google Maps data (place id ChIJU8LCjKwxjEcRHduOb5jjPCk). DRAFT mode stays on (ribbon, noindex, dossier surface) until Ali engages and confirms facts.
Greenfield brand from the salon's own photos. No existing site. Tokens derived from owner-attributed Places photos: black leather/stone (#181410), oak slats (#C08A4F), brass/gold crest (#C9A254), barber-pole red/blue kept decorative-only. Fonts: Marcellus (echoes the engraved "ALI" crest capitals) + Jost. Hexagon ceiling-light motif as a ≤6%-opacity background pattern. Rationale in brand/styleguide.md.
Single-page IA (+ legal pages), deviating from the hairdresser spec's multi-page sitemap: solo barber, no team/booking-platform/pricing data. Documented in build/category-mapping.md.
Locales fr-CH (canonical) + en, per multilingual default. Vouvoiement.
Copy decks transcribed into site/src/content/<locale>.mjs data modules consumed by shared components; the deck markdown remains the review artifact — wording edits go deck-first, then sync the module (same-day back-propagation rule).
Placeholder imagery: Google Places photos of the salon itself, visibly captioned as provisional; hard swap required before production (rights + expiring URLs) — preflight enforces via DRAFT gates and TODO T5.
Cloudflare Pages project coiffeur-ali-barber, wrangler direct deploy (no existing live site to protect).
Distinctiveness review (2026-08-10): check-tokens.mjs clean (12 files, 0 violations). check-distinctiveness.mjs vs last 4 sites: one soft warning — accent #B03A34 within 56 RGB units of silvia-jayet-reflexologie's terracotta #8a5e48. Kept: it is the physical barber pole's red, decorative-only (never CTA/link), and the overall identities (near-black/oak/gold vs cream/terracotta wellness) don't resemble each other. Hero layout (full-bleed salon photo, left text) differs from the recent left-text-photo-right pattern. Swap test passes: oak slats + gold crest + pole stripe + Marcellus are all derived from this salon's premises.